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PHILOSOPHY


SHARE THE LOVE
IT’S THE LOLË WAY

This program is part of Lolë’s commitment to reducing overconsumption by creating versatile, long-lasting garments, and always made with a genuine concern for people, products and positive impact. By building real value into everything we create, Lolë is dedicated to turning “consumption” into “investment.”

Our belief in intelligent consumption is embodied in the Lolë Yellow Label Program, which invites donations of gently worn coats and jackets and helps give them a stylish second life. The proceeds of this program bene t local food banks throughout North America, with a similar philosophy of giving longer life to food.
HOW WE CAN ALL ENCOURAGE
SUSTAINABLE FASHION

1
YOU GIVE
US THE
JACKETS

During Lolë’s Yellow Label jacket drive each fall, bring your gently worn coat or jacket to any Lolë Atelier or Lolë Friends Store in the world. We accept all brands for women, men and children so long as the item is:

Less than ve years old
Clean and in good shape
Not torn

2
WE GIVE THEM
A STYLISH
SECOND LIFE

We resell your pre-owned outerwear online at a very nice price – Ensuring that it will be purchased and loved by someone new. Any unsold pieces are donated to local charities, sharing warmth and spreading more love in our communities.

3
WE GIVE
AWAY ALL
PROCEEDS

Lolë donates all proceeds from the Yellow Label Program to food banks throughout North America with a similar philosophy of giving longer life to food. Each dollar donated is maximized to give families as much support as possible.

OUR 2016 IMPACT

54
PARTICIPATING
STORES IN CANADA,
EUROPE AND
THE U.S.

1145
PIECES OF
OUTERWEAR WE’VE
COLLECTED, SOLD
AND DONATED.
FOOD WORTH A TOTAL OF
$ 22610
WHICH WILL BE
REDISTRIBUTED THROUGH
VARIOUS FOOD
NETWORKS.

100
FAMILIES FED THANKS
TO YOUR PARTICIPATION
IN THE YELLOW LABEL
PROGRAM.
Thanks to all our participants for sharing the Lolë spirit and
making the world a better place, one coat at a time!
OUR PARTNERS IN MINDFULNESS
MEANINGFUL CHANGE
TAKES TEAMWORK.
To make the Lolë Yellow Label program as
successful as possible, we’ve joined forces with amazing
partners around the globe,
all of whom share our values of compassion
and mindful consumption.
Helping us give your
pre-loved outerwear
a stylish second life by
re-selling it at
a nice price.
This food bank, in our own
hometown, has been part
of the program since
the very beginning,
in 2012.
This organization
is a vital presence in
communities throughout
Canada.
Our partnership
with this U.S.-based
group enables us
to share the love
across America.
SINCE THE BEGINNING OF THE YELLOW LABEL PROGRAM IN 2012, PRE-OWNED JACKETS SALES HAVE HELPED OUR PARTNER, FOOD BANKS, DISTRIBUTE CONSUMABLE GOODS EQUIVALENT TO
$ 320940
IN COMMUNITIES THROUGHOUT NORTH AMERICA. NOT ONLY DOES THE PROGRAM GIVE A LONGER LIFE TO CLOTHES, IT OFFERS NOURISHMENT TO FAMILIES AS WELL.